Saturday, November 15, 2014

Interviews SFO Fishermen's Wharf







11.10.2014

Fish Notes: Fisherman’s Wharf San Francisco Bay Pier 45 

Talk to Commercial Fisherman Chris and Bob 

Chris is a commercial fisherman (Herring, Rock Cod, Salmon, Squid).  We talked to Chris about 

sustainability minded fisherman (who to talk to), the use of tech as a fisherman, and why local 

establishments aren’t buying local.  Chris said the person to talk to is Larry Collins current 

president of the San Francisco Community Fishing Association www.SFCFA.com.  Chris says 

he is not very tech savvy and has not used tech to sell fish.  He thinks because the lack of 

marketing and local advocates (Famous Chefs in the area) has been a big reason why people 

don’t know they are not buying and consuming fish from their local fishermen (many consumers 

maybe assuming that the crab they are eating in the wharf is caught locally and fresh which it is 

not).  He mentioned that the SCFA was/is trying to set up a local fish market in collaboration 

with Scoma’s Restaurant (they would provide the space) where local fishermen would be able to 

sell their catch, it has not come to fruition.  Chis supports the idea and tech to be able to sell his 

fish before he gets back to the dock.  

Chris confirmed that fishermen need special license to sell from boat and all their fish is sold by 

distributors located on the pier.  There is Flannery Seafood and Alber Seafoods 

http://www.alberseafoods.com (Alber Seafoods was the most spoken about as being the best in 

these conversations)

Bob (Crab Fisherman for 40 years on the pier).  Bob didn’t want to be identified but we over 

heard his name being called. He had strong opinions on the fishing industry in the wharf.  He 

believes “Larry Collins is an idiot...and that he hasn’t caught enough crab to make a taco and that 

fishing in San Francisco has been extremely strong for the last seven years”.  Bob says there are 

always some fluctuations in the market. Llike Chris, Bob feels that mismanagement on the part 

of California Department of Fish and Wildlife has most to blame for shortages and problems.  He 

says since the market has opened up to global distribution the prices they have been getting have 

been solid and likes their current market.  They negotiate prices with the distributors as a 

group/association currently getting $3-$3.50 lb for crab and are in current negotiations.  Bob 

spoke highly of Aber Seafood Distributors as being the fairest and encouraged us to follow up 

with Max there.  Bob is also friends and has a lot of respect for Jim Anderson (Half Moon Bay & 

Fishline app). 

Saturday we will follow up with

Alber Seafood

Max Boland: max@alberseafoods.com

45 Pier, Ste B4

San Francisco, CA 94133

888 292 1640

Larry Collins 

President of the San Francisco Community Fishing Association www.SFCFA.com

Pier 45 Fisherman’s Wharf

(415) 673-2917



=================================


11.15.2014

Fish Notes: Fisherman’s Wharf San Francisco Bay Pier 45

Larry Collins

President of the San Francisco Community Fishing Association www.SFCFA.com Pier 45

Fisherman’s Wharf (415) 673-2917

Larry is president of the first community fishing association on the West coast, established in

2010. He represents members of 20 family-owned boats (and growing) fishing Dungeness crab,

salmon, herring, tuna, black cod, etc.  Larry also buys from group of Hawaii fishermen fishing

and selling of sword fish.  The cooperative provides its members offloading, icing, and selling of

all their fish.  Additionally, the cooperative provides rebates on bait which can be a huge cost or

in short supply.  Larry says it’s a numbers game the more fish he takes in the more he can sell

that is why it doesn’t make sense in his opinion to be an independent trying to sell to this

restaurant to this small buyers etc.  Larry does some sells to a couple of local sustainable type

distributers/processers and he has blueprints and hopes to one day operate a retail store at

Fisherman’s Wharf to sell catch directly to Bay Area consumers.  Larry says all communications

are done over satellite phone/or radio in order for him to know what is needed for appropriate

preparations to process the fish.  Larry believes that most of the fishermen will find it hard to

adopt to tech they just want to fish and that what his job is all about, letting his men just fish he

handles making sure everything else is taken care of.  We asked if he had any fishermen he could

recommend in testing out the app and he went back to wanting his men just focusing on fishing

not trying to input fish into an app.

Larry is a representative on many fishing committees and was able to go to New Zealand and see

what he considers a major threat to the fishing industry in the US.  Fishing shares where

independent commercial fishermen are only allocated to fish in certain zones and limited in

poundage of fish they are able haul in (poundage versus number of).  A monopoly of 8 major

distributors control the entire fishing market in the entire country with 90% of all their fish being

exported.  http://www.fish.govt.nz/en-nz/Commercial/About+the+Fishing+Industry/default.htm

The US imports most of its seafood consumed as well up to 90%

http://www.fishwatch.gov/wild_seafood/outside_the_us.htm

http://www.st.nmfs.noaa.gov/Assets/commercial/trade/Trade2013.pdf

Alber Seafoods

Max Boland Vice President Sales max@alberseafoods.com 45 Pier, Ste B4 San Francisco, CA

94133 (888) 292 1640

Max is vice president of sales for Alber Seafoods.  Alber is a hub that distributes fish globally

they get fish locally and across the country.  Locally their biggest buyer is the china town market

but most their business is done globally, major retail markets and wholesalers.  Max also

discussed the fish numbers game. They load containers with as much seafood as possible and

distribute it to Safeway and other wholesalers.  Safeway for instance says fill as many truck

containers as possible and they will buy everything.  They use traditional communications with

their fishermen (satellite phone/radio) on catch totals and also use typical catch trends and all

fish is sold.

For distribution tracking they use computers and software similar to quickbooks (inventory of all

their clients, fish species and totals.  They will be migrating to fishwise software soon.

Additionally, Max discussed participation in the government observer program for compliant

fishing practices (they pay half the cost) http://www.st.nmfs.noaa.gov/observer-home/.  Max also

discussed various initiatives of government fish tracking.

No comments:

Post a Comment